"Enchanting Tamil Nadu - Experience Yourself" Campaign



The Tourism Department has launched this marketing campaign in 2003-04. This campaign phrase has become very popular and has given consistency and theme to the advertisement efforts of the Department. It has established a strong brand image for tourism in Tamil Nadu. While “Enchanting Tamil Nadu” encapsulates the rich and varied tourism wealth of Tamil Nadu, the phrase “Experience Yourself” strikes a chord with the tourists in India and abroad. The design of the advertisement campaign represents heritage, history, culture, spirituality and peace, which forms the core strength of tourism in Tamil Nadu.