“ENCHANTING TAMIL NADU – EXPERIENCE YOURSELF” CAMPAIGN
The Tourism Department has launched this marketing campaign in 2003-04. Since then, it has become a popular and effective Brand Image Caption. This has provided a theme and has paved way for the consistent efforts of the Tourism Department. The “Enchanting Tamil Nadu” encapsulates the rich and varied tourism wealth of Tamil Nadu; the phrase “Experience Yourself” strikes a chord with tourists in India and Abroad. The design of the advertisement campaign represents Heritage, History, Culture, Spirituality and Peace which forms the core strength of tourism in Tamil Nadu.